SOCIAL GIVING

...on the blockchain



The ESC Vision

To build a social giving network that empowers business owners around the world.

Provide businesses everywhere the ability to create digital assets as a launchpad to awareness, impact & increased sales.

NFTs and Community Tokens are for every business with a social mindset

Empowering consumers to purchase or connect with you because they recognize the social issue you support should be achieved within the first 30 seconds of seeing your content.

Mission Driven NFTs

Digital Assets like NFTs make onboarding new customers, re-engaging existing customers and creating value for your company and the NFT holder - especially when they are connected to a social issue that represents your company's passion.

Community Tokens

The Blockchain enables individuals and business's to create a community token that represents the collective.  As social value is exchanged, so the value of the token increases.  (ex: imagine if you had the opportunity to buy the crypto asset that represents Tony Robbins twenty years ago.

Non-Fungible Tokens

Non-Fungible Tokens are digital assets that reside on the blockchain and are unique, trackable, transparent transactions and can be used to grow your brand, awareness and also offer your customers a way to earn money.

Social Responsibility

It's not optional anymore for a company to attach to a social issue.  It is a must. Consumers want to buy and be connected to companies that stand for something.  How is your company creating social impact?

Real World Value

Creative ways to engage the real world not just online community is the essence is creating real lasting value.    How are you staying relevant with online campaigns but impacting real world communities?

Start Small Big Impact

Most entrepreneurs don't know where to start when it comes to marketing the social issue they stand for.  Most companies don't know where to start when it comes to integrating into Blockchain.  We help you do both.

The White Paper

(coming soon)

Abstract:

78% of Americans expect companies to go beyond making profits; they must also positively impact society. 77% of consumers feel a stronger emotional connection to purpose-driven companies over traditional companies. Why have purpose driven companies become so important to society? Until a century ago almost no one lived alone, now 1 in 4 people in the U.S. live alone. Along the same lines, life coaching is the second fastest growing industry in the U.S. and the top request consumers have is to “find my life purpose”.

Social media has helped with connecting, live streams have helped with experiential brand and business growth, choosing careers with purpose allow us to contribute to the world in a meaningful way. Now every dollar spent is purpose driven consumerism.

Spence & Rushing (2009) declare, “the secret ingredient of extraordinary companies is purpose”

We propose a framework to tie social missions/social responsibility in business with blockchain innovation. Socialgiving.io is a platform for starting small but reaching big using mission-driven NFTs and Community Tokens. These two things will be used to establish a tokenized economy of social good around the globe. This new token economy will enable governance, capital and impact to be easily measured, tracked and expanded on, which are some of the biggest challenges facing social enterprises in the United States today. 

$ESC TOKENOMICS

Coming Soon
coming soon

FAQ

What is Enhanced Social Connectedness?
A phrase that embodies the eradication of social isolation.
What is an NFT?
Non-Fungible Tokens (NFTs) refer to unique, non-transferable digital assets stored in blockchains. It’s a one of a kind asset that cannot be changed but can be bought or sold with cryptocurrency including Ethereum (ETH), Cardano (ADA), USDC, USDT and other cryptos based on the application they are sold on.
NFTs are used to represent ownership of a unique item. They let us tokenize things like art, pictures, in game items, domain name, ticket to an event, essay or intellectual property, collectible, original music, real estate or literally anything that is an original. No one can modify the record of ownership or copy/paste the new NFT into existence. The value comes from it’s scarcity. The purpose of having them on the blockchain is to easily transfer ownership, record each transfer as a permanent record and provide a way for the original creator to benefit from the increase in price value.

Fungible tokens on the other hand, can be exchanged because their value defies them rather than their unique properties.
What is the difference between NFT and Mission-Driven NFT?
The framework is the same, the digital asset and it's ability to increase and decrease in price based on the value the buyer puts on it is the same.  However a Mission Driven Non-Fungible Token has an additional utility that can be many different things including:  Represent an overall company mission that is to be carried out once a number of NFTs are sold OR the holder of the NFT carries out a mission once purchased OR the NFT represents in itself a social issue and therefore is purchased with the mindset that the holder is funding or giving to that issue.  The utility is still growing and is unlimited to the kinds of things it can integrate with or represent.  
What is a Community Token?
A mechanism of compounding value in the form of a community token. A cryptocurrency whereas the value it achieves is in proportion to the efforts of the collective over time. Social capital, contribution, connectedness, engagement and growth are increased as members of the community are owners who are vested in its success to the degree they want to be. The token can be bought, sold or traded on an exchange just as any other cryptocurrency. The more impact the community has on the world the higher potential the token has to increase in value.
What is a Token Economy?
A system or marketplace where decisions are made driven by economic incentives of digital tokens.  Here at Socialgiving.io the digital token is $ESC.  The manifestation of the physical world is slowly being recreated in the virtual world and the piece of the puzzle that is now being fulfilled by tokens is the ability to transfer value in this virtual world with trust.   
What is Tokenomics?
It's a combination of the word "Token" and "economics" and is fairly new with regards to how it is defined.  It is the study, design and implementation of an economic system in this case (Socialgiving.io) to incentivize behaviors in the community, using tokens ($ESC) to create a self-sustaining mini economy.
Why did we tokenize Socialgiving.io?
The $ESC token is considered to be a utility token for the community of socialgiving.io.  Utility / Community tokens represent future access to the platform's projects.  From here on out we will refer to it as community token.  The most important feature of the $ESC Community Token is that it is not issued as an investment asset.  

There is value in giving, saving lives, enhancing individuals or groups of people and that value will grow over time and this community will become a large source for that value.  The coin has the potential to grow in value as well when more collective effort is put into the influence and impact made globally by the efforts of each project.

It is important to know that tokens can be programmed to have various meanings and that specifically the $ESC Community Token which resides on top of the Cardano Blockchain will provide the following use cases as of 9/17/21 and will grow over time.  Check back for updates on this Q&A.
  • Early access to users wanting to buy digital assets from projects launching.
  • ​Early access to investors to become equity partners in project launching.
  • ​Access for creators allowing them to submit digital assets of their own to become part projects.
Blockchain Explained
Blockchains will replace networks with markets.

Without going into technical details that will overwhelm you, blockchain is the ability to transfer value without involving an intermediary.  Today (2021) we have been used to a network of information, but moving forward we will be talking about a network of markets that will need to also be interconnected because just like platforms (IOS, MAC, Windows) there is always someone who wants to own it but instead they co-exist so interconnectedness is at the heart of the blockchain as well.

Consider this: The largest taxi company in the world (Uber) owns no cars, the largest media company (Facebook) creates no content, the largest accommodation provide (Airbnb) owns no hotels, one of the largest e-commerce companies (Alibaba) owns no inventory and a $800 billion USD currency (bitcoin) has no CEO, no bank branches, and no customer support.  What do they all have in common? they all have a network, be it of cars, rooms, suppliers or trust.
What Does Airdrop Mean?
Airdrop is a strategy to facilitate the wide distribution and use of the $ESC token.  In the case of socialgiving.io, when an NFT on our platform is purchased, the user will receive a certain number of $ESC tokens directly to their wallet at the time of purchase.  
Why Do We Need Blockchain For SocialGood.io?
NFTs (non-fungible tokens) are digital assets on the blockchain.  This technology and the ability to transparently track future profit from the beginning and the security of ownership of rights is the essence of why we use the blockchain for these projects.